For a long time, we had no idea where our pot came from, much less who the grower was and how they grew it. Craft cannabis is something that has always been around, but as consumers are becoming more discerning, it’s rising in popularity as well. As other craft consumer goods take off, from microbrews to artisanal bread and coffees, farm-to-table meals are going to pair nicely with seed-to-sale cannabis.
Overall, craft cannabis means more patience, care, and attention to detail was put into the growing and curing of the product, but it can also include some of the following characteristics as well.
Hand trimmed over machine trimmed to retain trichomes, and therefore the plant’s potency and medicinal value
Organic methods over pesticides
Sungrown over artificial light methods
Exceptional packaging (like glass jar with UV protection)
Socially and economically, craft cannabis means a lot more. Small-batch production means better connections between consumers, producers, and products; quality-focused practices and unique medicinal solutions. Successful local businesses help stimulate local socio-economic activity, which means that a craft cannabis industry would strengthen Canadian communities all over. Finally, meaningful employment and substantial tax revenues mean that craft cannabis plays a part in sustaining and diversifying the economy.
The marijuana industry is already competitive and getting more crowded by the day, so what better edge to gravitate toward as a producer but the kind that turns a product into something special. That could mean high-quality products, greater choice, and support of local businesses and sustainable practices.
The Millennial generation and their quest for the best experiences and products that suit their ethos and identity could be part of this growing sector of craft cannabis. But the rise of craft cannabis in the industry could also hint at an increasing number of older cannabis consumers who demand premium products for specific conditions or purposes.
Until now, the Emerald Triangle, a forested region in California, was the region for craft cannabis in North America. But Canada has many areas with the considerable potential to become the craft cannabis regions of the future. Even some medical marijuana Licensed Producers are rolling out their own craft brands. Like Canopy Growth, whose Chairman & CEO, Bruce Linton, introduced CraftGrow by saying: “Our company recognizes the diverse needs of patients and is proud to bring them the highest quality products that we grow in our own facilities, while introducing them to producers that each bring a unique offering forward. Telling the story of cannabis cultivators, big and small, is essential to a successful market for medical cannabis.”
Alana seeks to see cannabis from the perspective of politicians, advocates, entrepreneurs, and consumers. She got her start with a byline in the arts and culture section and crossed over into cannabis after using it medicinally. Current projects include investigations into cannabis and wellness; entrepreneurs of the Green Rush; cannabis for athletes; and the evolution of cannabis laws and culture in Canada.