Capitalizing On Munchies With “McDelivery”

business

When Colorado became the first state in the US to legalize adult use what surprised those of us watching from other states were the non-cannabis industries that suddenly became a heck of a lot more lucrative. For example, we all giggled when star quarterback Peyton Manning invested in a Denver Papa John’s Pizza chain after Colorado legalized cannabis. But after the giggles died down, the reality of how many different doors cannabis opens really set in.

In Canada, cannabis should be legal in approximately one year. One fast food chain and now delivery service has already gotten a head start on the opportunity. See, the munchies aren’t just a funny joke from stoner culture, the munchies are broken down by science. A study posted on The Guardian about two years ago explained exactly what’s going on in our brains that makes stoners impeccably hungry when we’ve already had enough food for the day.

“We were surprised to find that the neurons we thought were responsible for shutting down eating, were suddenly being activated and promoting hunger, even when you are full,” said Horvath. “It fools the brain’s central feeding system.”

Scientifically, if people are more stoned, they’re more apt to want some fast food delivered to their door. Enter the newest synergy from the fast food front in Canada. McDonald’s, in partnership with UberEATS, will now offer almost their entire menu via delivery throughout participating Canada locations.

Locations offering McDonald’s delivery:

  • Montreal (31 restaurants)
  • Ottawa (18 restaurants)
  • Toronto & Greater Toronto Area (145 restaurants)
  • Edmonton (43 restaurants)
  • Calgary (20 restaurants)

That is a total of 187 eateries in big cities that will be privy to McDelivery and by the end of the Summer, McDelivery is scheduled to be available from 250 locations.

As we mentioned, the entire McDonald’s menu is available for delivery using the UberEATS app excluding the ice cream cones (Obviously). These items will also cost the same as they do at McDonald’s, but customers are subject to the usual UberEATS fee.

McDelivery was an idea that was announced as a part of a restructuring back in 2015. This new addition to the 62-year old corporation comes after a rising interest in burger joints like Five Guys and In-N-Out over the old school chain. Experts believe that in pairing with UberEATS in this endeavor, McDonald’s could succeed in their plan. The Uber clientele and McDonald’s clientele don’t have a lot of overlap. Both entities will surely enjoy some market growth from this partnership.

While McDonald’s and Uber are attractive to differing markets, cannabis is popular among pretty much every type of person. Making this feature available in Canada a great way to capitalize on the munchies. Both entities should foresee a lot of overlap between those who use this service and the soon-to-be legal Canadian cannabis market.

July 6, 2017

by Cara Wietstock

Profile photo of Cara Wietstock
Cara began working in the retail cannabis industry of San Francisco, CA in 2011 and continued in that sector for years. In 2015 she put down her budtender hat and dedicated herself to writing full-time. Her passion for the written word and deep respect for the healing properties of the cannabis plant fuel the passion in her posts.

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