The question of whether the Canadian government will regulate the marketing of legal marijuana is a question of what the marketing and branding look like and how it compares to two other age-restricted substances: tobacco and liquor.
For Canadian tobacco products, warning labels must follow certain criteria:
Millions of Canadians already purchase cannabis and what the federal government is trying to switch patients from the unregulated black market to a market that is regulated. Representative Jared Polis of Colorado, a long-time cannabis advocate just reintroduced a bill in the U.S., called the Regulate Marijuana Like Alcohol Act, and some Canadians feel we should do the same thing here; treat pot like liquor with strict regulations concerning marketing and advertising.
A ban on branding and advertising could create a more level playing field between large licensed producers and smaller “craft” growers, but that could make the federal government look like hypocrites if they allow the marketing of liquor but not cannabis.Posted: Wednesday, May 10th, 4:10am a year ago
Alana seeks to see cannabis from the perspective of politicians, advocates, entrepreneurs, and consumers. She got her start with a byline in the arts and culture section and crossed over into cannabis after using it medicinally. Current projects include investigations into cannabis and wellness; entrepreneurs of the Green Rush; cannabis for athletes; and the evolution of cannabis laws and culture in Canada.