Marijuana Eclipses Ice Cream


The Guardian just published a piece on vanilla ice cream, “in defense of our most dependable ice-cream flavour,” which makes us think of how darn lucky us cannabis lovers are to have so many strains to choose from. Not even Ben & Jerry can keep up with the prize-winning crossbreeds that pop up.

The cannabis industry is surging to the point that Marijuana Business Daily is talking about the percentage by which it is displacing alcohol. But not many media outlets are talking about how it’s eclipsing another favorite product—a childhood pastime and something that doesn’t even require a piece of ID to purchase—ICE CREAM!

One recent study shows that US marijuana sales will hit $45–$50 billion annually. Deloitte estimates the Canadian market has a potential base retail value of between $4.9 billion-$8.7 billion. Never mind ice cream, because those estimates even rival the $5 billion spirits market.

Last month, Goldman Sachs downgraded two prominent beer companies: Boston Beer Company and Constellation Brands, based on the fact that young consumers prefer wine and spirits to beer. But the fascinating information is that people are now drinking less alcohol than their parents and grandparents. Beer sales fell 1% from 2016 to 2017 (in the US), while both wine and spirits remained about the same. This drop may not sound crazy, but even the smallest shifts in the alcohol industry have a tremendous financial impact.

Of course, the real bottom line will depend on how provinces choose to sell cannabis, whether product keeps up with demand and several other factors.


In June of this year, Marijuana Business Daily reported that the US cannabis industry employs over 165,000 workers, which certainly outdoes the number of ice cream industry workers.

Ice Cream didn’t appear on the list of industries being killed by millennials—although napkins and fabric softener featured prominently—but, because sugar is on the decline, starting with breakfast cereal and flavoured yogurt, it’s probably not far behind.

The ‘Ice Cream’ Strain

Ice cream is a smooth tasting indica-dominant 60/40 strain from Paradise Seeds. Sweet berry toned bud with a hint of vanilla—just like some “moreish” gelato. Leafly users vote up its relaxing, happy-making, and uplifting attributes.



Big thanks to, The Guardian, for defending the honour of a singularly perfect ice cream flavour. We’ll be sure to pick some up on the way home after our next sesh!

August 27, 2017

by Alana Armstrong

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Alana seeks to see cannabis from the perspective of politicians, advocates, entrepreneurs, and consumers. She got her start with a byline in the arts and culture section and crossed over into cannabis after using it medicinally. Current projects include investigations into cannabis and wellness; entrepreneurs of the Green Rush; cannabis for athletes; and the evolution of cannabis laws and culture in Canada.


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