GG Strains, a Nevada based company, is the original breeders of the heavy hitting Gorilla Glue cannabis strains. The company named the strain due to the dense trichome production gumming up trimming scissors as much as the famous adhesive Gorilla Glue would.
The first news of the lawsuit between the Gorilla Glue adhesive brand and Gorilla Glue cannabis cultivar creators dropped in mid-August on Cincinnati.com. As soon as the news broke it became clear that the cannabis company wanted to refrain from settling out of court since this is one of the first lawsuits of its kind in the state. The main focus of the lawsuit was to get the company to cease using the Gorilla Glue name or any photos of a Gorilla that they have built their family brand upon.
Despite those early goals, the lawsuit settled out of court recently. After a couple of months of civilized back and forth between the two companies, GG Strains officially has until 2020 to officially stop using the Gorilla Glue name. This only stands for companies licensed as Gorilla Glue partners and no other subsidiaries using the name.
Producers, consumers, and general humans are being asked to refer to the following change in lexicon:
Gorilla Glue 4 is now GG4 and or Original Glue
Gorilla Glue 5 is now GG5 and or New Glue
Gorilla Glue 1 is now GG1 and or Sister Glue
Both companies agreed on a transition into the new product names, and the GG Strains website is already referring to their products as ‘GG4, GG5 etc.’ The transition period should make it easier for the cannabis company to persevere through the setback.
Any company licensed to sell GG4, GG5, or GG1 looking for more information on the new marketing guidelines, contact Cat at C7@GGstrains.com. Any company that is still producing and distributing a different product featuring a pun on a branded logo or name should consider a shift in marketing ASAP.
Cara began working in the retail cannabis industry of San Francisco, CA in 2011 and continued in that sector for years. In 2015 she put down her budtender hat and dedicated herself to writing full-time. Her passion for the written word and deep respect for the healing properties of the cannabis plant fuel the passion in her posts.