For some people, cannabis and alcohol don’t exactly mix so they will either use cannabis or alcohol, but not both together. The evidence towards this was purely anecdotal, but a new study is showing a decline in alcohol sales wherever cannabis has become either medically or recreationally legal. It seems more people are turning to the ganja for their relaxant of choice.
The study, conducted by researchers from the University of Connecticut and Georgia State University, has found that States with laws permitting cannabis use have seen up to a 15% decline in alcohol sales. This follows the trend of sales dropping by 0.3% for the past five years.
This new evidence suggests that people are substituting alcohol for cannabis. The study states that “In economics, however, the overall impression, true or not, is that these two substances substitute each other, while in public health there is no strong perception on the link”. So essentially the sales numbers indicate that a large number of people are choosing to purchase cannabis and not beer, wine, or alcohol.
Of course, large alcohol companies are taking notice. For years they’ve been in staunch opposition of cannabis legalization, probably for the fear that this very situation would arise. However, not all companies are resisting the change. Some are seeing it as an opportunity to buy into the cannabis industry.
Constellation Brands, Inc., manufacturer of Corona beer, is one of those companies. They’ve recently made a $191 million investment for a 9.9 percent share of Canopy Growth Corporation, the Canadian licensed cannabis producer. It’s only a matter of time before other large companies follow suit.
This indicates that alcohol companies see the potential of cannabis to make a large amount of revenue. Instead of continuing their campaigns against legal and medical cannabis it seems they’re coming around due to current market trends. Hopefully, the boom of the cannabis industry will help patients relying on alcohol to make the healthier choice and reach for a doobie instead.
Shasta Nelson is a California Native and a cannabis connoisseur. She's been involved in the industry at every level since she was a teenager. Currently she provides content for Roottie, DOPE Magazine, and Terpenes and Testing. She's also a creative writer, with a graphic novel underway.