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The latest addition to the top 10 food trends list has it all—it's fun, delectable and unlike everything else on the list, it's barely legal. A panel of experts writing for the Specialty Food Association gave the nod to cannabis medicated edibles, like pastries and familiar-looking candies.

Now marijuana edibles sit at the number eight spot on a list that also includes the following: 

  • Plant-based foods
  • Filipino cuisine
  • "Goth food," like stuff colored with activated charcoal 
  • Shakshuka, grilled halloumi and other traditional Middle Eastern foods that aren't found at a 3 o'clock after-the-pub kebab spot. 
They're not at Whole Foods yet (although Loblaws did strike a cannabis deal), but cannabis edibles certainly have a bright future. We don't need experts to predict that. As we continue to see an interest in and acceptance of prepared foods and beverages "with a little something extra,” the addition of cannabis is a natural progression. 

 

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The Rise of Edibles in the New Marijuana Market

The effects of marijuana edibles tend to be stronger and longer lasting than smoking weed, which caused problems in early days with novice cannabis users. About 40% of edibles sales were from marijuana-infused candy, BDS reported, with 21% going to infused chocolate products. 

Interestingly, the popularity of various edibles seems to be regional. In California, infused foods such as baklava, brownies and chocolate chip cookies are famous. In Colorado, according to a BDS Analytics report, they're all about the candy, with 70% of the candy sales funneling into gummies.

Not even the government now can slow the spread of edibles. Laws have held back the worldwide expansion of commercial cannabis sales, not consumer demand, and hence we see the development of new consumption forms as statutes relax.

  Posted: Friday, May 18th, 12:36am 6 months ago
Profile PictureWritten By: Alana Armstrong

Alana seeks to see cannabis from the perspective of politicians, advocates, entrepreneurs, and consumers. She got her start with a byline in the arts and culture section and crossed over into cannabis after using it medicinally. Current projects include investigations into cannabis and wellness; entrepreneurs of the Green Rush; cannabis for athletes; and the evolution of cannabis laws and culture in Canada.


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