Invictus MD Strategies Corp. announced this week that Gene Simmons will come on board as Chief Evangelist Officer. Gene Simmons is well-known as the iconic leader of the rock and roll band, KISS.

He was also a part of the team that streamlined the production and distribution of all the rock band's merchandise, a huge factor in the foursome becoming the household American name they are today. Invictus will bring Simmons on for their current public awareness strategies and eventually, he will become involved with their branding efforts.

Dan Kriznic, Chairman and CEO of Invictus elaborated on the rocker’s role in the business:

"Gene will lead marketing initiatives that will help spread the positive messages that dwell at the heart of Invictus in accordance with the strict regulations of Health Canada's Access to Cannabis for Medical Purposes Regulations (ACMPR), the Food and Drugs Act (FDA) and the Narcotic Control Regulations (NCR)" said Kriznic.

According to their website, Invictus is a platform of cannabis cultivators across Canada boasting 250 acres of production capacity. By 2021, they hope to have an excess of 50,000 kgs, growth that can only be bolstered by the addition of Simmons. The rockstar, and businessman, has not only been involved with product merchandising, he’s also produced his own reality show, 'Simmons’ Family Jewels'. Simmons is excited to be on board with the cannabis company and be in a position to share his business expertise.

"Values and family are very important to me, and when I first connected with Dan at Invictus, I understood immediately that we enjoyed a shared passion for these key life foundations," said Gene. "Instead of launching straight into business, we talked about the things that matter the most."

We are very excited to see how this partnership plays out over the coming years!

I personally grew up loving KISS, and Gene Simmons was my all-time fav band member—check out the video below to see him perform his classic fan-favorite moment from their 1976 tour, which ended up becoming a concert staple for all KISS shows….SO GOOD!

  Posted: Friday, March 16th, 11:45pm 9 months ago
Profile PictureWritten By: Parker Wallace

Parker is a cannabis enthusiast to the core who shares a keen interest in listening to what others have to say and understanding what’s important to them. Those who know Parker know that his passion for health and wellness runs deep, and his love of Canada even deeper!

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