Health Canada is just saying no when it comes to “just say no” educational programs geared towards deterring youth from utilizing drugs, including cannabis.

Instead, with the legalization of cannabis for adult recreational consumption in the country coming in less than a month, Health Canada has decided to instead treat young adults like adults.

Surprisingly, they have come to the realization that they can no longer lie to teens and young adults or utilize “Reefer Madness” era type propaganda.

Telling them to just say no to something that is legal for them when they turn 18 is obviously not the right tactic, and Health Canada knows this.

The $100 Million Approach

As part of Canada’s legalization of recreational cannabis consumption, it puts the responsibility for teaching Canadian youth about cannabis in the hands of Health Canada.

To do this, the organization plans to spend more than $100 million on education and awareness campaigns about cannabis over the next 6 years.

Their "new, nuanced strategy," as they are referring to it, will include a broad range of different approaches to the subject. Some of their methods include billboards, tv commercials, radio spots, and social media.

They will also be hosting interactive activities on school campuses, in shopping centers and at fairs, musical festivals and sporting events.

The interactive activities are aimed at teaching youth about the truths surrounding the use of cannabis at a young age, as well as the laws pertaining to what is and isn't allowed once they are of age to partake in a toke legally.

What a Legitimate Approach

Their thoughts are if you teach youth about the actual risks and legalities surrounding the plant, they will be less likely to try it irresponsibly or illegally.

Wow, imagine that. What an incredible approach. Giving young adults the knowledge they need to make a responsible decision and then leaving it up to them to make the right one.

This is ingenious and is more likely to be successful than scary, outdated tactics of the past.

  Posted: Thursday, October 25th, 10:00am 21 days ago
Profile PictureWritten By: Ashley Priest

Ashley is a freelance cannabis writer and the co-owner of CannaLance. Her passion for sharing education and truth surrounding cannabis stems from a personal loss. Ashley has always had an elevated relationship with cannabis but it wasn't until 2015 that she turned that passion and relationship into a career as a cannabis writer.

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