There's weed in everything from brownies to suppositories these days, so it may come as no surprise to some that familiar household brands are working their way into the cannabis space.
From names like Microsoft that is working on a seed to sale tracking system to the heirs of Wrigley gum, there are a lot of big names merging into this sector.
In recent months we have seen an increase in developments pertaining to cannabis-infused beverages.
Just recently Constellation Brands the parent company of Corona invested over $4 billion into the cannabis scene.
Rumor has it, Anheuser-Busch, the parent company of Budweiser could also be making moves into the industry, but nothing concrete has been announced yet.
The company did, however, create a new position within their hierarchy and recently appointed the first ever Chief Non-Alcoholic Beverages Officer.
The company stated that the new position would be responsible for and focused on "supporting zone teams to accelerate growth in existing non-alcohol business … which already represents more than 10 percent of our current volume."
So, could this be Anheuser Busch’s lead into the cannabis sector? At this time, it is hard to say precisely, but many things would lead one to believe that it is. Here is what we do know.
Almost every other major brewer has somehow vested into the cannabis space including Anheuser’s two biggest competitors, Constellation Brands, and Molson Coors.
Both companies have opted to pursue cannabis-infused beverages specifically rather than cannabis-infused alcoholic beverages.
Anheuser recently stated that they would like to see their non-alcohol beverages grow to become 20 percent of their overall sales by 2025. Cannabis infused beverages could be just what they need to achieve that goal.
While cannabis-infused beverages only account for a small portion of legal cannabis sales in states across the country, it is the quickest growing category of cannabis products nationwide.
With that in mind, it is only natural to see how any beverage company that is hoping for a profitable future would be interested in offering cannabis-infused options to consumers.Posted: Monday, October 1st, 10:00am 2 months ago
Ashley is a freelance cannabis writer and the co-owner of CannaLance. Her passion for sharing education and truth surrounding cannabis stems from a personal loss. Ashley has always had an elevated relationship with cannabis but it wasn't until 2015 that she turned that passion and relationship into a career as a cannabis writer.