The whole Canadian cannabis industry convened in one room at Toronto’s equally swanky and historical Carlu Concert Hall last Thursday night for the annual Lift 2017 Canadian Cannabis Awards, further cementing the legacies of Canada’s hard-working licensed producers. But none were showered with honors more than Ontario-based MedReleaf, which earned not only the Top Licensed Producer title but a total of 10 prestigious awards—more than any other recipient this year.
Beyond Top Licensed Producer, Medreleaf earned 1st place for best Indica flower – Sedamen; 3rd place for best Sativa flower – Luminarium; 2nd place for best hybrid flower – Midnight; 1st place for best high THC strain – Eran Almog; 1st place for best high CBD flower – Avidekel; 1st place for best CBD oil – Avidekel, again. In addition, MedReleaf also won 2nd place in the customer service, compassionate pricing, and packaging categories.
“These awards are voted by patients and provide validation of our Medical Grade Standards and commitment to excellence,” remarks Neil Closner, CEO of MedReleaf in a press release from Friday. “Many of this year’s winning MedReleaf varieties—Luminarium, Midnight, Sedamen, Avidekel—have consistently found a place in the top three since the inception of the awards. This is further proof of the enduring strength of our portfolio and our expertise in growing a consistently high-quality product.”
Medreleaf is so far the only ICH-GMP and ISO 9001 certified cannabis producer on the continent. Not only do they produce premium products but the research and development arm of the company is highly advanced, well-funded, focused on science-based innovation. Safe, consistent, efficient medicine is what Medreleaf prides itself on.
Among the many notable victors…
Awards were given for categories such as Cannabis Crusader – Clinton Younge; Top Glassblower – Redbeard Glass; Top Cannabis Chef – Cody Lindsay; Top Podcast – The Cannabis Show; Top Seeds – Crop King Seeds; and Top Social Media Account – Instagram @bluntsandkicks.
Tantalus Labs made their first appearance in Lift’s Awards, earning Most Promising Licensed Producer category, Brand of the Year went to the uber-hip Tokyo Smoke, and Melissa Ethridge is our number one Celebrity Advocate.
Other highlights of the gala were the plush medical cannabis vape lounge hosted by TVape in the Carlu’s Circle Room, Dragon’s Den alum, W. Brett Wilson (an investor in Tantalus Labs), and a powerful speech given by Hydropothecary’s Adam Miron as he accepted Best New Product award for their activated cannabis powder Decarb. Lower on the list was the somewhat flat performance given by twin-brother comedy duo The Lucas Brothers.
By next years 2018 awards gala, cannabis will be completely legal in Canada, and we look forward to seeing how the awards take shape from the boost of freedom and who will earn an endowment of some sparkly shelf bling.
Click here for a full list of this year’s award recipients.
Alana seeks to see cannabis from the perspective of politicians, advocates, entrepreneurs, and consumers. She got her start with a byline in the arts and culture section and crossed over into cannabis after using it medicinally. Current projects include investigations into cannabis and wellness; entrepreneurs of the Green Rush; cannabis for athletes; and the evolution of cannabis laws and culture in Canada.